The Australian British Chamber of Commerce (ABCC) has been a cornerstone of fostering strong ties between Australia and the United Kingdom for over a century. As the organization sought to enhance member engagement and streamline operations, they embarked on a digital transformation journey. The solution? A new web application built on the Insites Platform, a powerful platform that transformed the ABCC's online presence and member experience.
The ABCC's previous website fell short in providing a modern, user-friendly experience. Members faced difficulties in navigating the site, registering for events, and accessing exclusive benefits. The integration between the website and Salesforce CRM also proved cumbersome with frequent bugs and glitches. The organization needed a platform that could not only modernize its digital footprint but also foster a stronger sense of community among its members, and integrate seamlessly with their CRM and data..
Combinate, a leading digital agency in Melbourne, Australia partnered with the Australian British Chamber of Commerce to develop a comprehensive solution using Insites. The platform's versatility and scalability proved to be the perfect fit for the organization's needs and has catapulted them to the digital presence leader within their industry.
The Insites-powered Member Portal is a central hub for members to connect, engage, and access exclusive resources. Key features include:
Insites built-in event management capabilities simplified the process of organizing and promoting events. Features include:
The ABCC's new website, built on the Insites Platform, showcases a sleek and professional design that aligns with the organization's brand identity. Intuitive navigation and engaging content ensures a seamless user experience.
The implementation of using the Insites Platform for their digital presence has had a profound impactfor ABCC and their members. Members reported increased satisfaction with the organization's digital services, leading to higher engagement and participation. The new web application has also enabled ABCC to streamline their operations and improve admin efficiency.
The Australian British Chamber of Commerce's successful digital transformation, powered by Insites, demonstrates the platform's ability to drive growth and engagement within organizations of all sizes. By providing a robust and user-friendly platform, Insites has played a vital role in strengthening ABCC's mission of fostering bilateral relations between Australia and the United Kingdom.
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